Monday, November 23, 2009

Gucci Eyeweb Gucci's New Sunglasses Collection

Gucci Eyeweb Gucci's New Sunglasses Collection. Gucci is known for this eyewear and their new collection Eyeweb is geared more towards kids. The collection is designed by creative director Frida Giannini who was also named as fashion designer of the year at Glamour’s Women of the Year awards in June. The line features two styles of frames avaible in six different colors with 3 more designs being added for the spring 2010.

In order to keep up with the younger generation and their love for social sites, the shades will be will be showcased on an interactive micro-site ( where users can view the sunglasses in 3D using a 90 degree rotating system, allowing them not only to examine the eye-candy, but also see reflections of friends in the lenses by upload their own images

“I designed these sunglasses and the accompanying social networking site with today’s digital generation in mind. I hope that they will both enjoy wearing them and ‘reflecting and connecting’ their own creativity with their friends around the world,” Frida said.

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